Storytelling is a powerful tool that has been used for centuries to teach and persuade. This blog post will discuss how storytelling can help you succeed at work by teaching you the importance of telling an engaging story in presentations and slides.
Storytelling is an art form that has been around for thousands of years. Yet, it remains one of the most powerful tools in the business to connect with others and persuade them to take action. Whether you are giving a presentation or trying to sell your product, storytelling will help you succeed at work!
In this blog post, we will discuss how mastering the art of storytelling can make you more persuasive and successful in presentations, slideshows, webinars, videos and other forms of communication.
You might have heard of the 5 C's or the 4 P's of storytelling & both cover the same elements & can serve as a good reference point.
Cs: Circumstance, Curiosity, Characters, Conversations, and Conflict.
Ps: People, Place, Plot and Purpose.
Storytelling is a way to communicate information in a more interesting & engaging manner. Storytelling is also about authenticity and transparency, which allows people to engage with you on a deeper level. Storytelling helps create rapport between the storyteller and listener that will keep them engaged throughout your presentation or speech!
In presentations, storytelling can help summarise complicated ideas and establish context for those who might not be familiar with what they are being told. Storytelling allows you to paint pictures of past successes so that everyone can learn from them instead of just reading dry bullet points off of an index card!
Storytelling helps individuals connect with your message by making it relatable through examples -- this engages their imaginations rather than just high-level concepts, which could be boring. Storytelling is also a great way to build rapport and trust with your audience, especially when sharing personal stories that relate to the topic at hand!
Don't know where to start? Here are the five simple steps for traditional storytelling success & how we can apply them in the workplace.
- Introduce the setting and characters (time & place).
Workplace translation: What is the relevant business context? This could be the macro context of the industry & set the scene.
2. Share challenges or conflicts faced in this setting - how were your main characters tested?
Workplace translation: Now, let's zoom into the micro context. How will this pitch impact the stakeholders in the short term & what do you want to achieve in this meeting.
3. How could you overcome these challenges or conflicts? What insights can be learned from these stories of struggle and triumphs over adversity?
Workplace translation: The problem solved! Sharing insights, fixers & solutions to help benefit your mutual goals.
4. Summarise the presentation & key takeaways for audience members to apply & give an explicit action they can make as a follow-up.
Storytelling is like any other skill: if you want to be great at something, then all it takes is dedication-so start practising today by sharing personal stories about your experience at work because chances are someone else has had a similar one too!
In presentations or speeches, don't forget to add a key takeaway message so that your audience members understand the main points you want them to remember!