From documenting Midjourney explorations to winning client projects, Lloyd Creates uses Chronicle to turn creative work into compelling stories that resonate with clients and audiences alike. Operating as an anonymous art director and freelancer, Lloyd blends design, UX, and AI art into polished narratives, all built in Chronicle.
One-person agency, big creative impact
Lloyd Creates runs as a one-person agency, working across UX design, audits, and brand campaigns. A large part of his work is presenting: pitching audits, explaining concepts, and showcasing visual-heavy projects like Stillness in Motion. Before Chronicle, this meant juggling between Figma, Google Slides, Loom videos, and static PDFs — tools that slowed him down and made storytelling harder.
“The value for me is not having to juggle between tools. With Chronicle, I can do it all in one place.”
Presenting visuals on the fly
Chronicle helps Lloyd combine imagery, narrative, and brand identity into presentations that actually land. Whether building a client audit or documenting a personal art series, Chronicle makes it fast to:
- Import and showcase large, upscaled Midjourney visuals without breaking flow.
- Use templates and Remix to explore different layouts instantly.
- Apply brand colors and themes for immersive, client-ready decks.
- Share async-friendly narratives that go beyond static PDFs.
For a recent client web audit, Lloyd ditched the long Loom walkthrough and built a Chronicle deck instead. The result: a clean, branded, grid-based presentation that made recommendations crystal clear and sped up buy-in.
“Present your visuals on the fly — Chronicle does the rest.”
From art direction to client wins
- Portfolio storytelling: Stillness in Motion deck presented like a documentary, layering daily explorations into a cohesive story.
- Audits & pitches: Grid-based Chronicle decks make it easy for clients to understand strengths, gaps, and recommendations.
- Spec work & tutorials: Chronicle helps package ideas for brands like Nike or Warby Parker-style pitches.
While early, Lloyd is already using Chronicle to pitch new projects — including an outdoor menswear brand — and sees it as a differentiator in winning work.
“It’s like if Figma and Slides had a baby — but actually made for storytelling.”
Aligned with a creative aesthetic
Chronicle’s design-first approach mirrors the way Lloyd works. From gradients and overlays in Stillness in Motion to color-matched audits, Chronicle ensures the presentation feels as creative as the work itself.
And with AI features like in-app image generation and upcoming features, Chronicle is extending how creatives like Lloyd can package and share their process.
Chronicle for creatives
Lloyd Creates shows how Chronicle empowers freelancers and art directors to:
- Package work in a way that feels professional and beautiful.
- Speed up workflows by reducing tool switching.
- Win projects with presentations that inspire confidence.
Follow Lloyd’s work on Twitter: @lloydcreates